The Women and Girls in Sports News and Media is a project that will be delivered over a 24 month period between 01 January 2017 and 31 December 2018. The Women in Sport Media project is co-funded by the European Union and is implemented under the program Erasmus+ Sport. The Women in Sport project sets out to address the Erasmus + Sport objective of promoting and encouraging equal opportunities in sport, in particular in relation to gender equality. In doing so, it supports the implementation of a number of EU policies and strategies, both in relation to sport and to gender equality. The organizations that participate in the project are: Women in Sport (United Kingdom), Girls in Sport (Sweden), European Institute for Local Development (Greece), West University of Timisoara (Romania), and Foundation for the Promotion of Social Inclusion-FOPSIM (Malta).

Why are we doing it?

Equality between women and men is a fundamental principle of the European Union and is enshrined in the Treaties. The inclusion of an EU sport competence in the 2009 Lisbon Treaty paved the way for conducting actions to integrate issues of gender equality in sport. 2014 Special Eurobarometer study and the statistics have shown that in the majority, if not all, Member States women are less likely to take part in sport and physical activity than men.

Women In Sports projects’ goals are to balance media coverage of women’s and men’s sport in order to ensure that both genders are represented in a non- discriminatory manner. This in turn will improve the health and wellbeing of individuals and families, and the economic health of nations and Europe as a whole.


  • Make progress towards reducing gender stereotyping of women's sport in the media.
  • Raise awareness of the issue of insufficient and inappropriate media coverage of women's sport.
  • Increase the quality of media coverage of women's sport.
  • Encourage collaboration between key media stkeholders involved in promoting women's sport.

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